Feeling like your website isn’t pulling it’s weight? Then it may be time for a redesign. But how do you know it’s time?

Here are 4 tips to help you decide:

  1. Your site is confusing. Delivering the right message to the right person at the right time is essential. If your site is cluttered, outdated, and hard to navigate, it’s time for an update. Start by defining your audience and give them an experience to remember as they navigate your site. Remember, a preschool parent needs different content and messaging than a returning competitive family. Simplify your navigation and page content so your readers can easily find what they’re looking for.
  2. Your branding has changed. Your website is your chance to make a good first impression so if you’ve recently changed your studio colors and branding, updating your website to reflect the new look is essential.
  3. You can’t update it on your own. Being able to make changes and update your website on your own is very important. If you’re stuck relying on a webmaster to make even small changes, a redesign on a new platform will give you the freedom to make edits on your timetable and may save you some money.
  4. It doesn’t make you happy. Do you love other websites, but despise your own? Are parents finding it hard to find what they’re looking for? Your website should make your studio shine and make you smile! If it doesn’t, it’s time to redesign.

If you’re ready to take action on a fresh, new look for your studio’s website, book a strategy call and we’ll discuss your ideas and plans and begin a plan for creating a site that you’ll love.

 

Jill Tirone